Adjunct Professor of Marketing
Mark Ritson is an Adjunct Professor who joined Melbourne Business School as an Associate Professor of Marketing in 2004.
Upon completing his PhD in Marketing at Lancaster University and post-Doctoral study at Wharton, thanks to a Thouron Award, Mark became an Assistant Professor at the University Minnesota and then the London Business School. He has also held visiting roles at MIT Sloan and Singapore Management University.
Mark is also a renowned global consultant, who has worked on a range of international brand and marketing assignments. His clients have included William Hill, Baxter, Unilever, McKinsey, Medibank and News Corp. For 15 years, he also served as in-house marketing professor for luxury goods group LVMH in Paris.
Mark’s research has been published in the Journal of Consumer Research, Journal of Advertising, Harvard Business Review and elsewhere. His thesis, ‘The Social Uses of Advertising’, won the 2000 Ferber Award for the best PhD-based article, published in the Journal of Consumer Research.
Mark’s MBA teaching has received numerous awards, including prizes at LBS, MIT, SMU and MBS. He teaches Brand Management on our MBA, Executive and Senior Executive MBA programs and Master of Marketing program.
An avid writer on branding, Mark has written a weekly column for Marketing Week for more than a decade. On three occasions, he has been voted the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He is also a columnist for The Australian newspaper and a frequent international media commentator.
Most Notable Research
‘Everyday advertising context: An ethnography of advertising response in the family living room’, Jayasinghe, L & Ritson, M, June 2013, Journal of Consumer Research, vol. 40, no. 1, pp. 104–121.
‘Meaning matters’, Puntoni, S, Schroeder, J & Ritson, M, 2010, Journal of Advertising, vol. 39, no. 2, pp. 51–64.
‘Should you launch a fighter brand?’ Ritson, M, October 2009, Harvard Business Review.
‘Managerial and customer costs of price adjustment: Direct evidence from industrial markets’, Zbaracki, M, Ritson, M, Levy, D, Dutta, S & Bergen, M, May 2004, The Review of Economics and Statistics, vol. 86, no. 2, pp. 514–533.
‘The social uses of advertising: An ethnographic study of adolescent advertising audiences’, Ritson, M & Elliott, R, December 1999, Journal of Consumer Research, vol. 26, no. 3, pp. 260–277.
Most Recent AwardsBest Elective MBA Teacher, Singapore Management University, 2015
Business Columnist of Year, PPA Press Awards 2015
Teaching Prize, Melbourne Business School 2014, 2013, 2010, 2009 and 2008
Business Columnist of Year, PPA Press Awards 2013
Teaching Prize, MIT Sloan 2009