Podcast: Why data analysts need business skills to be taken seriously
With the power of data reaching prolific heights, organisations often invest in data analytics without understanding its real value – and data analysts often lack the skills to explain it.
Ujwal Kayande is a Professor of Marketing at Melbourne Business School and Director of the Centre for Business Analytics, which he established in 2014. He teaches marketing strategy and analytics on the MBA and Masters of Business Analytics degree programs, as well as running the four-day Digital Marketing and Analytics course.
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